Domino’s Pizza

22 year Domino’s Franchisee (Lancaster Enterprises) purchased 2 existing units in Indianapolis from a retiring franchisee. Velocity assisted Lancaster Enterprises with Market and Gap analysis for future units, researched trade areas to identify the ideal locations for new units, created standardized letters of intent, and drafted both letters of intent and lease documents along while directly negotiating lease terms for all his new units.

During the expansion 3 year expansion, Lancaster Enterprises grew to operate 9 units. Due to the detailed and comprehensive consulting work completed for Lancaster Enterprises; Velocity was engaged by Domino’s Corporation to complete a complete market analysis that will be used for all future growth of the Domino’s brand in the Central Indiana market.